Today I got a really cool poster for the upcoming Iron Man sequel, which shows the Iron Man Mark 1, 2 and 3 models.
As a kid, I was not a big Iron Man fan. I did like the movie, and I had always liked the way they picked that old song for the movie theme. (What's your FlixIQ on that?) But to me, the poster clearly showed product evolution in action. You only have so much time, limited resources, and few friends. You build what you can build to break out. As long as you survive, you can make improvements. But you have to keep testing and making refinements, before you get that super-cool and powerful product. It worked for Tony Stark, and it is a good visual for product evolution.



The basic problems of mechanical flight, lift, propulsion, and control were solved in the Wright designEven more interesting is how people react to the information and artifacts. Their urge to draw attention to certain aspects to marvel, discuss, and just share. Right then, right there with those present, or later in ruminations and retellings. Imprinting it with their own experiences and absorbing it into their perspectives. And therein is an idea and possibly a new market.