Its been exactly one month, since I decided to stop reading TechCrunch, quit using Google Reader, cut down on Hacker News and began cultivating new reading habits. Given, how long I have had those old habits, I am a bit surprised by how easy it was to change and how quickly I can perceive the improvements. I now use a hand-crafted RSS folder and a personal news-bot to track interesting items. Recently, the Amazon AWS Import/Export service caught my attention.

AWS transfers your data directly onto and off of storage devices using Amazon’s high-speed internal network and bypassing the Internet. For significant data sets, AWS Import/Export is often faster than Internet transfer and more cost effective than upgrading your connectivity.

This is amazing! And shows exactly why Amazon continues to amaze.

1. It is useful, understated, and solves a problem.
2. It harnesses Amazon's strengths physical shipping, receiving and handling.
3. It clearly shows that Amazon understands clouds better than anyone else.

Twitter may have tantalizing plans for revenue, and Facebook may fantasize about being the once-in-a-century revolution in media, but Amazon is the Other Internet Company. They run a tight-ship, host a diversity of services and help other people make money. Most importantly, they do it transparently and without running secretive double-blind keyword auctions. Amazing!